Getting more website visitors is a goal shared by many business owners and marketers, regardless of whether they operate an e-commerce store or a physical location. Your website is your online storefront, where visitors can learn more about your products and services, develop trust in your brand, and ultimately convert into leads and customers.
But having a gorgeous, user-friendly website won't increase your consumer base if no one can find it in the first place. This article will teach you how to get discovered online so that you may optimize your exposure. I'm going to discuss:
- Why site traffic is essential.
- Why quality traffic is essential and what it entails
- There are 17 free and expensive techniques to increase website traffic.
- Avoiding traffic generation tactics.
Why should there be increased website traffic?
Some businesses question the necessity of website traffic, much alone the existence of a website. Even for brick-and-mortar businesses, a website is an absolute must in the modern era. Potential buyers can at least become more familiar with your company. But ideally, it is organized so that visitors can enter your funnel and ultimately become customers.
With this type of website, traffic is both an essential indicator and a key growth factor. It can assist you in:
- Determine how effective your marketing is.
- Gather information about your audience in order to make decisions.
- Enhance your SEO and search engine rankings.
- Create more leads, boost conversion rates, and acquire more clients.
However, getting these benefits requires increasing visitors to your website the right manner, with an emphasis on delivering high-quality traffic, which is why this piece discusses techniques that will affect your bottom line.
Quality traffic versus free traffic
You want to ensure that the increase in website traffic is accompanied by a rise in user engagement. If your traffic is growing but your conversion rates are falling, you are not attracting the right visitors.
There are a variety of strategies to optimize your website for conversions, including strategically placing calls to action and lead capture forms, giving the information your visitors desire, and making navigation simple and intuitive. But the initial stage is to attract the appropriate visitors to your website.
Channels that provide great website traffic
There is no application that automatically generates free, high-quality online traffic for your website. Rather, there is a combination of marketing channels that work in tandem to attract visitors. Some demand work, some require time, and some require money. Among the tactics and platforms that increase website visitors are:
- Online directory listings
- On-page SEO
- Off-page SEO
- Social media
- Online ads
- Blogging
Google offers free strategies to enhance website traffic.
1. Optimize your complimentary Google Business Profile
Did you realize that an optimized Google business listing receives seven times as many visits as an unoptimized one? Don't forget that your listing contains a link to your website, therefore this is a terrific approach to increase website traffic.
Keep in mind that Google's results pages are becoming increasingly intelligent. If your listing gives a potential customer with all the information they need to make a decision, they may bypass your website and contact/visit your business directly, which is preferable to a website visit.
Here are some other characteristics and benefits that make Google Business Profiles one of the top sources of high-quality website traffic.
Your Google placement:
- Free and simple to set up.
- Allows you to appear for searches relevant to your area and business.
- Enhances your exposure on a platform whose users have the intent to purchase.
- Brings qualified visitors to your website and store.
- Offers clients the ability to leave reviews, so enhancing your online exposure.
Additionally, remember that Google Business:
- Allows your business to be discovered through mobile searches, which have surpassed desktop searches.
- Utilizes visuals to give consumers a sense of what it's like to actually be at your business, eliminating uncertainty, a major entry barrier.
- Provides searchers with the ability to interact directly with your business in your listing, thereby increasing the likelihood of engagement and acquiring new customers.
As a local business, you cannot afford not to have a Google Business listing given its numerous benefits. Create your listing and maintain it as frequently as possible.
2. Engage in on-page SEO
Each page of your website can use a variety of SEO techniques to improve its position in search results and draw in more visitors. Writing clear meta descriptions for your sites and creating high-quality content that your audience is searching for are two examples of this. In search results, the meta description is displayed beneath your URL. Users are far more likely to click on a link when they are aware of what the page is about and what will do so. These on-page SEO strategies are free, but they do take time.
Additional free strategies to boost website visitors
Here are 10 more measures you may do to drive more visitors to your website.
3. Add your name to online directories
Getting featured in free online directories and review sites is another strategy to drive more traffic to your website. Your profile will typically include a link to your website for the majority of these sites, so actively maintaining these listings and obtaining favorable evaluations is likely to increase website traffic. Many directories, including Yelp, also have high domain authority on Google. There's a potential that the free Yelp page for your company will show up highly for pertinent searches.
4. Increase backlinks
A backlink is a link from another website to yours. Backlinks from related companies or influential people in your field will not only increase the visibility of your company but also drive targeted traffic to your website.
In addition, Google recognizes backlinks and will place more trust in your company if it discovers that other reputable websites are linking to yours. Higher ranks are a result of Google's increased trust, which increases visitors. With excellent backlinks, you can gain free visibility on Google.
5. Make a social media post
One of the most widely used and cost-effective marketing strategies is social media, which helps to increase website traffic. Promote your website's blog entries and other useful sites using Facebook, Instagram, and LinkedIn. By posting shareable material, you may convert your social media followers into website visitors and attract traffic from their networks.
It is free and not as difficult as it may seem to create useful content. Your goal is to make your product or service understandable for your audience because you are the expert in it.
6. Add hashtags to your postings.
You may expand your network and be found by people looking for your products and services by including hashtags in articles promoting the pages and blog posts on your website. The more people that click on your links, the more free traffic your website receives.
7. Utilize landing pages
Another free way to drive traffic to your website is through landing pages. These are pages that are special to your promotions, including those for using a coupon code, obtaining a free report, or beginning a trial. They provide the information users require in order to proceed, convert, and concentrate on one particular call to action, increasing the likelihood that it will be taken.
Due to the narrow focus of landing pages, you can be incredibly focused with your messaging, which boosts traffic (and conversions) to those pages.
8. Target long-tail keywords
Even while short-tail keywords are usually searched for more frequently, it can be more challenging to rank for them. On the other hand, focusing on long-tail keywords increases your chances of appearing higher (even on the first page) for searches related to your goods and services. A higher ranking translates into more traffic.
Additionally, as search engines and voice search technology develop, users are utilizing more precise language while conducting internet searches. You may find keywords to target using a variety of free tools, like WordStream's free keyword tool.
9. Commence email advertising
Regular newsletter distribution and email offer promotion are wonderful ways to stay in touch with your clients and can drive traffic to your website. Provide pertinent details and connections to your website's sites where visitors may learn more, such as blog articles and landing pages for specific deals.
Just be careful not to constantly barrage your readers with emails; if you do, they might stop reading, delete, or unsubscribe from them.
Also, give great consideration to the subject lines of your emails. These have a significant impact on whether a user opens your email or not. Your emails won't be able to drive visitors to your website if they are never opened.
10. Guest blog
It might be helpful to boost traffic by having an industry influencer write a blog post for your website or turning an interview with them into a blog post. This will help with both organic search and the influencer promoting the material to their audience (see the backlinks section above). This might also help to diversify your material and demonstrate to your audience that you are engaged in your industry.
As an alternative, you might request that the influencer mention your company in their own evaluation or compilation article. Even while this strategy is still free, you still need to work with the influencer in a way that benefits both parties.
You can also blog as a guest. Determine nearby complimentary companies whose clients are a good fit for your enterprise. Check to see if you can write a piece for their blog that includes a link to your website. To ensure a more equitable trade, make sure your material is pertinent to and helpful to their audience.
11. Participate online
Being involved in internet forums and on websites that are pertinent to your business and community is free and it will increase traffic to your website. Participate in discussions about your sector, leave comments on blogs and social media posts, and respond to queries that people submit. You gain more exposure and profile views the more you interact with your community.
Your interaction has become another conduit for website traffic if your social media profiles include links to your website. Just make sure to interact politely and sincerely, and refrain from posting links to your website in comments lest you come off as spammy and damage your online and professional reputation. Increased traffic should be a byproduct of your interaction, not the primary objective.
12. Use your analytics to learn.
Google Analytics is available for free, and the information it provides can help you increase the number of people who visit your website. For your marketing initiatives, use tracked links, and keep an eye on your website analytics. This can help you determine which tactics and content categories are effective, which ones require improvement, and which ones you should avoid wasting your time on.
Google-driven website traffic methods that cost money
A wonderful strategy to attract visitors to your website who are looking for the services you offer is through paid advertising on Google.
13. Google Ads
With Google Ads, you can pay to have a specific landing page from your website appear at the top of search results. When certain keywords are used in a search, Google examines all accounts that are bidding on those terms and displays and ranks the sponsored results based on the effectiveness and relevancy of the advertisement.
First and foremost on the results pages are paid search results. This kind of publicity is a terrific method to attract more qualified visitors to your website. Additionally, you only pay when a user clicks on your advertisement.
14. Google Maps marketing
Additionally, you can choose preferences through the Google Ads platform to have your company appear first in Google Maps search results. The fact that your listing is a paid result will be noted next to it, just like with conventional paid search advertisements, but the exposure you gain by being first is priceless.
14. Other commercial strategies for increasing website visitors
Retargeting, display, and social media ads are all effective forms of internet advertising that increase website visitors.
15. Promotion via social media
In contrast to search advertising, which charges a fee to appear at the top of relevant searches, social media advertising charges a fee to appear in relevant feeds. You can choose the kind of audience you want to appear in front of with both forms of advertising, but social media enables excellent targeting due to the availability of more psychographic data.
16. Advertising on displays
Placed on relevant websites, display advertising are branded banner adverts. Your advertisement is likely to bring relevant traffic to your website if it appears on a page regarding athletic equipment and you run a fitness business.
17. Retargeting
Retargeting advertisements might be seen in social media feeds or on websites. They are displayed to users who have already been to your website once and are therefore more likely to visit it again.
Steer clear of rapid internet traffic generators.
Free website traffic does exist, but there isn't a button or technology that can generate it for you without your involvement. Here are three reasons to steer clear of automatic website traffic generators for your business, whether they are paid or free:
Rankings might be harmed by automatic website traffic generators.
Google has the ability to identify spammy activity, becomes suspicious of activity spikes, and keeps track of how visitors are interacting with your website. By using an automated traffic generator or bot, you run the risk of attracting Google's unfavorable attention, which will damage your relationship with them and your rating.
You won't receive targeted traffic.
The ultimate goal of increasing website traffic and improving your Google position is to increase the amount of individuals who connect with (and hopefully buy from) your company. If your visitors aren't specifically targeted, they're not going to interact with your website, and your lead and conversion rates are going to suffer as a result.
Your website might be blocked.
You run the risk of being banned from online advertising networks or, even worse, having your website deleted from Google if your website is receiving bot traffic. It is not worth it to get cheap website traffic! Spend some effort generating dependable, high-quality traffic for your website.
As was already stated, it serves little use to increase website traffic if the visitors are not likely to interact with your sites, turn into leads, or make purchases. Increasing the number of visitors to your website takes time. It requires work, but the quality of the traffic you drive will reflect the amount of work you put in.
Additionally, we've taken care of the difficult part—knowing what to do—for you. You can attract the correct people to your website and, more crucially, increase the number of those visitors who convert into customers by using Google My Business and the other secure methods mentioned above.
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